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What went wrong?
#3 Talking about how apps need social proofing for successful user journeys, and the ways they build it.

July 2022

How far is AR?
#2 Talking about AR/VR, and its placement in India's e-commerce segment.
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Understanding Nuances
MakeMyTrip, Airbnb, OYO want you to stop searching for hotels!
#1 Discussing the evolution of search in travel, and how OTAs now sell experiences instead of properties.

April 2022

Should Twitter have an edit button?
Discussing why Twitter should allow users to edit and not edit their tweets, which some very interesting and insightful points.

January 2022

Rewards - Irrelevant & Unnecessary?
Discussing the irrelevancy of the digital payments reward system and how PhonePe aims to solve it by its new feature addition.
Integrating Engagement in Daily Apps
Welcome back! For our first Understanding Nuances article of 2022, we will focus on how daily apps have come up with different ways of driving…

November 2021

A short take on 'Push Notifications'
Welcome back! Firstly apologies for being absent for most of October. Now coming to today's Understanding Nuances, we bring forward to you a short…

October 2021

Observing 'Apple TV+'
Discussing the nitty-gritty of Apple TV+, how it differs from other OTT platforms, and how Apple aims to place it.

September 2021

The New 'BookMyShow'
Analysing BookMyShow and its new features, the value proposition of TVOD and SVOD, and more.
Homepage Essentials
Deep-diving into some of the critical and underrated elements of a homepage, analysing Google Pay, PhonePe, and Paytm, and more.
The convoluted game of 'hide and seek'
Analysing the other spectrum of platform applications, doing a product brainstorming session, and more.
Understanding 'Zerodha'
Deep-diving into the multiple sections available on Zerodha.
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